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🎨 Marketing and design agencies template

Brand identity project template

A brand identity checklist for designers: the questionnaire, inspiration and competitor examples to collect before concepts, and the approvals needed at each round.

Use this template

Free. Once it's in your account you can rename it, add or remove items, and change anything.

Each job is named
"Brand identity"
Usually repeats
As needed

Ask the client for

  • Completed brand questionnaire

    Audience, personality, values and where the brand will appear.

  • Competitors and brands they admire

  • Existing logo or brand materials

    Only if this is a refresh.

  • Signed proposal and deposit

  • Feedback on the initial concepts

  • Approval of the final logo

Your steps

  • Present initial concepts

  • Deliver the brand guidelines and files

Tips

  • Add the feedback item when concepts go out, so the reminders start then rather than at kickoff.

How it works with Follow Up With

  1. 1

    Make it yours

    Add the template to your account and change anything: rename items, add notes for the assistant, remove what you don't need.

  2. 2

    Start it for a client

    Start a job for any client in one click. The list is ready; you just pick who it's for.

  3. 3

    The assistant does the asking

    Your client gets one friendly email listing everything, reminders on a schedule you choose, and a private link to upload or reply. No login needed.

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Let the assistant do the asking

Add a template, start it for a client, and Follow Up With emails them the list, reminds them until it's done, and checks the files they send.

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